With Brand Monitoring, you can monitor Twitter 24/7 for positive and negative keyword combinations.

To add a Brand Monitoring term:

1. Click on your email address in the upper right hand corner of the screen

2. From the drop down menu, select Settings

3. Click on the Brand Monitoring tab

4. Click on the Add new brand monitoring term button

5. Enter a Name for the term

6. In the All of these words field, enter positive keywords

7. In the None of these words field, enter negative keywords

8. Check the Global checkbox if you would like all users to see the results of this term

Note: it may take several minutes for results from a new Brand Monitoring term to appear in your feed